Analytics and Conversion Tracking: Know What Brings You Customers
We set up Google Analytics 4, Google Tag Manager, Meta Pixel and conversion tracking so you can see where inquiries and sales come from and spend your ad budget on what works.
Without Measurement, Marketing Is Guesswork
Most websites have Google Analytics, but it only measures visits. The key questions remain unanswered: how many inquiries did the ads bring, which channel delivers buyers and where do visitors drop off? Properly configured analytics answers these questions with numbers.
What We Set Up
- Google Analytics 4: correct configuration, events for key actions and e-commerce data.
- Google Tag Manager: all tracking codes in one place, without changing your site's code every time.
- Conversion tracking: form submissions, calls, emails and purchases for Google Ads and Meta ads.
- Meta Pixel and Conversions API: more accurate data for social media advertising.
- Consent management: cookie banner and Google Consent Mode v2 in line with GDPR.
Clear Reports
We build a Looker Studio report that shows the key numbers in one place: visitors, inquiries, sales and their sources. No hundreds of unnecessary charts — just what helps you make decisions.
Audit and Maintenance
If analytics is already installed, we check that the data is correct: we often find duplicate events, untracked forms or broken e-commerce tracking. Once fixed, we check regularly that tracking keeps working after website changes.
Growth & marketing
Other services you may find useful
SEO
Technical, content and local SEO so customers find you on Google — not just your competitors.Google Ads
Search, Shopping, Performance Max and YouTube campaigns with clear inquiry and sales tracking.Social media ads
Meta (Facebook, Instagram), TikTok and LinkedIn campaigns with precise targeting and clear results tracking.
FAQ
Frequently Asked Questions About Analytics and Tracking
Didn't find the answer to your question? Write to us.
ContactWhy do I need conversion tracking if I have Google Analytics?
Standard Google Analytics measures visits, not what matters most to your business. Conversion tracking shows how many inquiries and sales each channel and ad brought in.
Do I need a cookie consent banner?
Yes. In the EU, analytics and advertising cookies require visitor consent. We set up a consent banner and Google Consent Mode v2 so you stay compliant without losing data.
How long does the setup take?
Analytics and conversions for a standard website usually take a few business days; online stores take a little longer.
Can you check my existing analytics?
Yes. We audit your analytics and fix errors: duplicate events, untracked conversions and incorrect e-commerce data.
Who will own the accounts and data?
All accounts are created in your name and belong to you. We only get the access needed for the work.